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| How we search church on the Hills |
How we search church on the Hills?
First, he goes to his favorite search engine. Or perhaps he has a search engine toolbar installed in his web browser, so he can search directly from his web browser. Bill's favorite search engine is probably Google, as Google performs about 63% of all searches (4% of those are results it supplies to AOL), followed by Yahoo at about 21%, MSN around 8%, and Ask around 4%. No other search engine cracks the 1% mark.
If you're a pastor or church web administrator why should these numbers matter to you?
Because Google is so dominant, how your church website ranks in Google is much more important than any other search engine. When assessing how your church website is doing in search engines, focus primarily on how its doing in Google. Improving your search rankings in Google will bring many times more visitors than improving your search rankings in other search engines.
Next Bill types a phrase into his favorite search engine. But what phrases?
o If Bill lives in Hills he might search for "church on the Hills," "Church on the hill mcminnville, TN," "Church on the hill mcminnville oregon, Tennessee," church on the Hill," "Nashville, TN churches" or some other variation.
o If Bill lives in the southern part of Nashville he might also search for "south Nashville church," "Oak Hill churches," or "Brentwood churches"
o If Bill is Baptist he might also search specifically for "Baptist churches in Nashville" or "Nashville Southern Baptist church."
o Bill might even search for a church specific to his ethnicity or language like "black churches in Nashville" or "How we search church on the Hills"
First, he goes to his favorite search engine. Or perhaps he has a search engine toolbar installed in his web browser, so he can search directly from his web browser. Bill's favorite search engine is probably Google, as Google performs about 63% of all searches (4% of those are results it supplies to AOL), followed by Yahoo at about 21%, MSN around 8%, and Ask around 4%. No other search engine cracks the 1% mark.
If you're a pastor or church web administrator why should these numbers matter to you?
Because Google is so dominant, how your church website ranks in Google is much more important than any other search engine. When assessing how your church website is doing in search engines, focus primarily on how its doing in Google. Improving your search rankings in Google will bring many times more visitors than improving your search rankings in other search engines.
Next Bill types a phrase into his favorite search engine. But what phrases?
o If Bill lives in Hills he might search for "church on the Hills," "Church on the hill mcminnville, TN," "Church on the hill mcminnville oregon, Tennessee," church on the Hill," "Nashville, TN churches" or some other variation.
o If Bill lives in the southern part of Nashville he might also search for "south Nashville church," "Oak Hill churches," or "Brentwood churches"
o If Bill is Baptist he might also search specifically for "Baptist churches in Nashville" or "Nashville Southern Baptist church."
o Bill might even search for a church specific to his ethnicity or language like "black churches in Nashville" or "How we search church on the Hills"
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